UMUM OBJECTSLondon, UK
Nov–24 umumobjects is a living dialogue — an atelier that bridges the craftsmanship of Chinese artisans with a global audience. The logotype, inspired by hand-drawn strokes, echoes the soft murmur of “umum,” a sound of delight when enjoying something delicious. Drawing from antique contours, the visual identity lets each object tell its own story, evoking a quiet sense of warmth, clarity, and open order.