OBUOK COFFEE Shenzhen, CN
Jan-24In 2023, OBUOK launched its first coffee experiment, returning to the essence of coffee and redefining ultra-light roasting. Guided by principles of precision and rationality, the visual identity employs the concept of measurement to suggest a meticulous control of scale, structure, and rhythm. In collaboration with visual artist Meatmountain, the project unfolds a restrained yet refined aesthetic.